Shop 1 @ Corporate House

Capitalizing on the creative freedom offered and interpreting the brief, a retail experience was conceived that needed to be unprecedented and reflective to the contemporary times, with active movement, high energy and a pleasant involvement for the retailers and the buyers. A concept was developed based on the notions of ‘self-sufficient pods’ that could bring a sense of ‘repose’ for the visitor in their exploration of the store. The conventional aisle system was questioned and instead a more intimate ‘pod’ based system was proposed to cater the movement of the visitors.  All design elements were developed cohesively with intent to communicate and interact with respective functions.